Kashmir’s famous destinations are experiencing a surge in tourism, with hotels sold out for weeks ahead, especially around Christmas and New Year. This exciting development is attributed to the recent snowfall and a growing positive narrative surrounding the region.
Gulmarg, the “Switzerland of Asia,” is a major draw, with bookings for Christmas and New Year completely filled. The tourism department is enhancing the festive experience with special programs like musical evenings, firecracker shows, and night skiing.
Hotels across the valley are reporting high occupancy, with Pahalgam and Srinagar also seeing a significant increase in guest arrivals. This trend is expected to continue, particularly with the anticipation of further snowfall.
